With the increased cases of competition in this industry as well as the high level objectives of the company to expand to international levels and diversify, social networks can play a major role in ensuring that the company meets its objectives and challenges. Since social networks are rich grounds for meeting people, using social networks by the company will expand its customer base.
Since the chosen social spaces are international in nature, the use of Facebook and Twitter to advertise a company’s web page or to create awareness about a company can help the company in its expansion exercise, because potential customers will have heard about the company even before it expand to their geographical locations.
Social networks are great marketing tools where an organization can influence discussion by directing it towards a certain topic (Bonfield, 2008). Using social networks for advertisement and marketing will help create awareness of the presence of goods and services by the company in the market. This will in turn increase the returns of the company.
Social networks form groups of like-minded people. This means that when a company uses social networking, it joins the rest of the people interested in the industry (Bonfield, 2008). This consolidation of other networks that are related to the organization creates a network of contact that a person can use in the business, which includes potential employees, clients and customers.
Social networks are very rich in information. Companies have done market researches in these networks in order to ascertain market trends. To ensure that Century Maids gains a competitive edge over its competitors, cost cutting should be practiced (Bonfield, 2008). Most approaches to data collection and information gathering within the social networks is significantly cheaper and faster than the actual process of data collection.
If the company wants to expand through mergers, acquisitions or collaborations, social networking can be used to help the consumers of each company through the transition process. Before the transaction is completed, the management in each company should communicate with their consumers informing them of the impeding changes (Bonfield, 2008). The acquiring company can use these networks to retain customers by ensuring them of the maintenance or improvement of the relationships that existed before between the consumers and the acquired company.
Just a Call and Replacement Mothers Cleaning Services are two of the companies that have employed social networking in their operations. Just a Call Cleaning Service uses social networking to increase innovativeness in the way it conducts its business. When networking, it surveys the people in these social sites on how they would like to be served by the company in an ideal situation. The company later uses these views to come up with more efficient approaches to conduct business. Replacement Mothers Cleaning Service on the other hand has increased workforce morale by rewarding the workers that visit the company’s networking site often.
In order to achieve the objectives of the company strategies that include intertwining the roles of the human resource department and the applicability of social networks in worker motivation, incorporation of increased access to labor and resources resulting from networking into the expansion plans of a business, and ensuring that effective leadership should be put in practice at all times.